Brand, Identity, Logo

  • Brand ” A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
  • Identity or Identity System – visual representation
  • Logo – identifiable icon, logotype or combination of the two.

The Design Brief

Research

Logo

Sketching

Typography

Color Palette

Mock-Up

Identity System

Sketching

Typography

Color Palette

Extended Visual Language

Mock-Up

Style Guide

Logo usage

Typography

Color palette

Layout

Deliverables

  • Style Guide PDF
  • Logo formats – eps, jpg, png / horizontal, stacked

 

Follow-Up

Rebranding