Carl Araneta, MBA

A marketing and design hybrid with a 14-year track record of success in producing integrated marketing campaigns and multimedia collateral. Seasoned manager, leveraging creative talent, strategic execution and analytical ability to deliver high-impact marketing results.

Professional Summary

2015-Current
Marshall Retail Group, Las Vegas, NV
Graphic Design & Marketing Manager
Serve as principal marketing and graphic design manager at America’s largest, independent specialty retailer in the casino-resort and airport marketplace. The premiere retail development company currently operates more than 160 stores with 40 brand concepts across the United States and Canada, including licensed brands like Harley-Davidson, Swarovski, Crislu, Affliction, Fred Segal, Neon Museum and Tumi. Marketing promotions and designs are featured in some of the world’s best airports and casino-resorts like Vancouver International, LAX, SFO, JFK, Caesars Forum Shops, Mandalay, The LINQ, MGM, Hard Rock, The Venetian, among others.

2011-2015
Blueprint Creatives, Las Vegas, NV
Freelance Creative Director
Led design and marketing initiatives for various clients. Services included ecommerce, content development, search engine optimization, email marketing, internet advertising, web and print design.

2006-2011
California State University, Long Beach, Long Beach, CA
Executive Director of Annual Marketing Campaigns
Developed strategic plans for annual marketing campaigns at the third largest CSU campus. Managed staff consisting of marketers, programmers, and graphic designers to integrate telemarketing, direct mail and email marketing channels, setting record high for annual revenues.

Education

2010
California State University, Long Beach
Master of Business Administration
Emphasis in Marketing

2003
University of California, Irvine
Bachelor of Arts, Economics
Minor, Information & Computer Science

Skills

Design

• Web Design / HTML & CSS / Ecommerce & UX
• Print / Large Format / Posters / Signage /  Newsletter / Brochures / Flyers
• Illustration / Vector Artwork
• Product / Packaging
• Photography / Video

Marketing

• Direct Mail, Email & Telemarketing Campaigns / Database Segmentation / Analytics
• Copywriting / Press Releases / Blogs & SEO
• Internet Advertising / Social Media