Ten Braves

An alternative to well-known brands like Affliction and Tapout, Ten Braves is an athletic, lifestyle brand, thriving within the Jiu Jitsu and MMA community. Much like skateboarding has created its own culture through the past decades, the Jiu Jitsu and MMA lifestyle is a niche group that is still in the beginning stage of establishing its own identity. Corporate giants are beginning to enter the market, meanwhile dozens of pop-up brands are experimenting.

Creative direction includes logo, branding, ecommerce, social media, product design, advertising, photography, video and content creation.