Brand, Identity, Logo
- Brand ” A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin
- Identity or Identity System – visual representation
- Logo – identifiable icon, logotype or combination of the two.
The Design Brief
Extended Visual Language
- Style Guide PDF
- Logo formats – eps, jpg, png / horizontal, stacked